Digital Manager

About the role

Laboratorios LACOFA is looking for a passionate Digital Manager to lead its digital marketing strategy and elevate its pharmaceutical, consumer‑goods and internal communication brands. The role is based in Tibás, San José and focuses on planning, executing and optimizing digital campaigns across multiple channels.

Key responsibilities

• Design and implement the company’s overall digital marketing strategy.
• Manage corporate and brand social media accounts.
• Create and launch digital campaigns for pharmaceutical products, mass‑consumer items and internal communications.
• Plan, execute and monitor paid media campaigns on Meta Ads and Google Ads.
• Analyze performance metrics, produce reports and continuously optimize campaign results.
• Identify innovative trends, propose new ideas and explore growth opportunities for the brands.
• Coordinate projects with external agencies, suppliers and internal teams.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communications, Digital Marketing or a related field.
• At least 3 years of professional experience in digital marketing.
• Proven experience managing social media, digital campaigns and paid media.

Required skills

• Meta Business Suite
• Meta Ads
• Google Ads
• Google Analytics
• AI tools applied to marketing