Senior Managing Consultant / Director of Marketing Services - Growth Hacker

About the role

Within Mastercard's Advisors & Consulting Services team, the Marketing Growth Hacker Expert is a hands-on subject-matter expert who helps clients accelerate acquisition, engagement and lifecycle value. The role connects customer insight, experimentation, marketing technology, media and analytics to identify growth opportunities, test ideas quickly, scale successful solutions and continuously improve performance, including with AI-enabled ways of working.

Key responsibilities

• Serve as a subject-matter expert on customer acquisition, engagement, retention and lifecycle management across client engagements.
• Turn client priorities, customer insights and market trends into growth strategies, campaign roadmaps and test plans.
• Design and run growth experiments across channels, defining hypotheses, audiences, metrics and optimization actions.
• Use customer data, analytics and marketing technology to improve conversion, engagement and business KPIs.
• Support marketing strategies from idea to execution, performance review and recommendations for scale.
• Coordinate project workstreams and sprints, make day-to-day delivery decisions and advise stakeholders on channel strategy, marketing automation, CRM, digital performance media, customer experience and measurement.
• Propose innovative solutions and AI-enabled capabilities, and develop tools, playbooks and reusable assets.
• Collaborate with Product, Business Development, data, technology and consulting teams, coach client and Mastercard teams, and contribute to workshops, proposals and executive readouts.

Required profile

• Undergraduate degree in marketing, communications, business, analytics or a related field, or equivalent practical experience.
• Deep hands-on experience in growth marketing, customer acquisition, lifecycle management, campaign strategy or digital marketing.
• Experience with relevant platforms such as Salesforce, Microsoft Dynamics, Adobe Experience Cloud, AppsFlyer, Adjust, Firebase, Google, Meta or programmatic media tools.
• Ability to explain complex data and technical concepts clearly to stakeholders, and to collaborate across multidisciplinary teams and with clients, agencies and vendors.
• Eligibility to work in the country of application, obtain required travel visas and travel to client sites semi-regularly.
• Preferred: experience in financial services, payments, fintech, consulting or an agency, and experience delivering complex marketing solutions.

Required skills

• Marketing automation, CRM, digital performance media, search engine marketing, conversion-rate optimization and marketing analytics.
• Experimentation: hypothesis development, audience and test design, KPI selection, performance analysis and iterative optimization.
• AI agents used responsibly to improve insight, knowledge, delivery quality and productivity.
• Advanced Word, Excel and PowerPoint, and data visualization tools such as Tableau or Power BI (preferred).