Marketing Specialist – Email, Content & SEO (Remote)

About the role

Toptal is seeking a results‑driven Marketing Specialist to lead email, content, SEO and social media initiatives. The role is fully remote and focuses on executing high‑impact email campaigns using Salesforce Marketing Cloud while also producing quality written content.

Key responsibilities

• Plan, build, test, launch and optimise email marketing campaigns and automated journeys in Salesforce Marketing Cloud.
• Conduct A/B testing on subject lines, copy, CTAs, send times and audience segments.
• Monitor and analyse performance metrics such as open rates, click‑through rates and conversions.
• Create, edit and optimise blog posts and SEO‑focused content for target keywords and search intent.
• Develop compelling social media copy that aligns with broader campaign objectives and maintain the content calendar.

Required profile

• Bachelor’s degree.
• 5+ years of marketing experience with a strong emphasis on email marketing and automation.
• Expert knowledge of Salesforce Marketing Cloud, including Journey Builder and Automation Studio.

Required skills

• Salesforce Marketing Cloud

What we offer

• Fully remote work environment.
• Opportunity to work with a global network of top talent.