Marketing Science Associate Analyst

About the role

Critical Mass is looking for an Associate Analyst to join its marketing science program for an automotive OEM brand. The role turns data into actionable insights that improve digital experiences, helping the team deliver analyses and reports while learning measurement methods and tools.

Key responsibilities

• Build a deep understanding of client business and digital performance, identifying actionable insights and making recommendations.
• Collect, organize and analyze complex data from websites, apps, social and media platforms using web analytics, survey tools and mobile measurement technologies.
• Develop tagging requirements, validate tracking and run data quality checks with Technology teams.
• Contribute to measurement strategy and framework development.
• Generate and interpret reports and dashboards in Excel, Tableau or DW/BI systems, with ongoing data quality checks.
• Analyze site traffic, search and e-commerce data with statistical and data science tools (e.g. R, Python, GitHub).
• Assist in segmentation, market share and survey analysis, and present findings through data storytelling.
• Support A/B testing design and analysis, and explore statistical modeling, machine learning and AI tools such as natural language processing.
• Document requirements, implement data governance protocols and support continuous improvement of user experience, site/app functionality and reporting.

Required profile

• B.S. degree in a quantitative or technical field (economics, mathematics, business, finance, social sciences, computer science, information management).
• Interest in marketing and data analytics; understanding of the media landscape and SEO.
• Experience with website measurement tools, tag management platforms and visualization platforms.
• Strong verbal and written communication, active listening, attention to detail and eagerness to learn.

Required skills

• Proficiency with Microsoft Excel and PowerPoint.
• Basic working knowledge of Python, R, SQL or another statistical programming language.
• Website measurement tools (Google Analytics, Adobe Analytics), tag management (GTM, Adobe Launch, Tealium) and visualization tools (Tableau, Power BI, Domo, Datorama).