Key Account Marketing Coordinator

About the role

The Key Account Marketing Coordinator plans, coordinates and executes marketing strategies aimed at the company's most important clients. Acting as the bridge between Marketing, the Commercial/KAM team and strategic accounts, the role translates commercial needs into brand‑aligned marketing plans.

Key responsibilities

• Develop tailored marketing plans for each key account, identifying growth, visibility and positioning opportunities.
• Adapt overall brand strategies to the specific consumer profile and commercial dynamics of each client.
• Collaborate with KAM and Commercial teams to convert sales requests into actionable marketing initiatives.
• Coordinate trade‑marketing activities, POP materials, special displays and in‑store brand visibility.
• Manage account‑specific campaigns and promotions, ensuring alignment with brand positioning and avoiding discount‑only tactics.
• Monitor sales, rotation and campaign performance, preparing executive reports with insights and optimization recommendations.

Required profile

• Proven experience in B2B or key‑account marketing.
• Strong analytical skills to evaluate campaign impact and ROI.
• Excellent communication and stakeholder‑management abilities.
• Detail‑oriented with the capacity to manage multiple calendars and deadlines.

Required skills