Ejecutivo/a de Mercadeo – categoría Licores

About the role

We are looking for a Marketing Executive to lead the liquor category. The role combines market analysis, brand strategy, and cross‑functional coordination to drive growth and profitability of assigned brands.

Key responsibilities

• Develop and execute marketing strategies for assigned liquor brands, covering product, price, distribution and promotion.
• Analyze market trends, consumer behavior and sales data to identify growth opportunities.
• Plan, manage and implement promotional activities and brand investment programs.
• Prepare sales forecasts, profitability analyses and monitor brand performance.
• Track inventory levels, forecast product availability and ensure optimal stock.
• Collaborate with commercial, sales, purchasing and supplier teams to align business initiatives.

Required profile

• Bachelor’s degree in Business Administration, Marketing or a related field.
• Minimum three years of experience in marketing, sales or related areas.
• Proficiency in data analysis, trademarketing and business intelligence.
• Advanced knowledge of Microsoft Office, especially Excel.
• Intermediate to advanced English language skills.
• Valid driver’s license and personal vehicle.
• Willingness to travel within and outside the metropolitan area.

Required skills

• Microsoft Office
• Excel
• Data analysis
• Trademarketing
• Business intelligence