Creative Web & Digital Designer

About the role

The Creative Web & Digital Designer will conceive, design, and produce high‑impact visual artwork and multimedia assets for all PriceSmart digital channels. This role blends storytelling, multimedia production, and e‑commerce performance to boost member engagement, brand differentiation, and sales conversion.

Key responsibilities

• Develop innovative graphic concepts and dynamic visual assets for e‑commerce storefronts, mobile apps, paid ads, social media, email, push notifications, and WhatsApp campaigns while maintaining brand standards.
• Leverage AI‑powered creative tools (e.g., Midjourney, Adobe Firefly, Runway) to streamline content production, generate image variations, and personalize visuals at scale.
• Apply UX/UI principles to design user‑centric landing pages, promotional banners, enhanced product content, and short‑form videos that improve the user journey and conversion rates.
• Capture, direct, and edit professional product photography, food‑service visuals, and Club personnel features for digital campaigns and video assets.
• Create visual variations for A/B and multivariate testing to continuously improve click‑through and conversion metrics.
• Adapt and localize visual campaigns, color palettes, lifestyle imagery, and promotional assets for each market.

Required profile

• Bachelor’s degree or advanced coursework in Graphic Design, Digital Media, Interactive Design, or Advertising.
• 3+ years of hands‑on experience in digital design, multimedia production, or creative execution within an agency, retail, or fast‑paced e‑commerce environment.
• Fully bilingual in English and Spanish (written and verbal).
• Strong foundation in UX/UI principles and digital merchandising best practices for retail web and mobile apps.
• Proven track record designing for social media, CRM formats, and mobile applications.

Required skills

• Advanced mastery of Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom).
• Proficiency with AI‑driven creative tools such as Midjourney, Adobe Firefly, Runway.
• Experience using Figma, Sketch, or other UI/UX prototyping tools.
• Familiarity with enterprise project‑management platforms (Asana, Jira, Monday.com, Trello).