Audience Management Lead Analyst – Lending Marketing

About the role

The Audience Management Lead Analyst will drive targeted lending marketing offers to existing customers, overseeing offer development, implementation, and performance across multiple channels.

Key responsibilities

• Manage offer targeting and execution across online and offline channels, ensuring alignment with business goals.
• Educate marketing partners on new tools and develop customer‑centric campaign strategies.
• Provide insight‑driven recommendations to optimise strategies and operational processes.
• Oversee day‑to‑day operations of a list‑processing vendor and collaborate with internal IT and risk teams.
• Code and test scenarios within the proprietary Citi Marketing Platform to support campaign deployment.

Required profile

• 6‑10 years of experience in digital or database marketing, preferably in financial services.
• Strong analytical background with experience in quantitative techniques such as decision trees and association rules.
• Proven ability to work with cross‑functional, cross‑geographic teams and translate technical designs for non‑technical audiences.
• Experience managing vendor relationships and ensuring compliance with regulatory requirements.

Required skills

• SQL (mandatory)
• SAS (preferred)
• Salesforce Marketing Cloud (preferred)