Senior Paid Social Specialist (Remote LATAM)

About the role

We are looking for a Senior Paid Social Specialist with 5‑8 years of hands‑on experience to own day‑to‑day campaign execution, audience management, and optimization across Meta and LinkedIn Ads. The role is fully remote, supporting U.S. clients from a LATAM location while aligning with Mountain Time business hours.

Key responsibilities

• Independently manage and execute paid social accounts on Meta (Facebook/Instagram) and LinkedIn.
• Build, launch, and maintain campaigns, including ad set structures, creative placements, custom audiences, and retargeting workflows.
• Monitor performance metrics, analyze data, and make data‑driven adjustments to improve ROI, CPA, and conversions.
• Control daily and monthly budgets, pacing, and bidding strategies to meet client objectives.
• Translate strategic directives from U.S. leadership into tactical execution and communicate account health proactively.

Required profile

• 5–8 years of direct paid social experience focusing on Meta and LinkedIn platforms.
• Professional fluency in written and spoken English.
• Foundational knowledge of Google Analytics 4 and conversion rate optimization principles.
• Proven ability to work autonomously without micro‑management.

Required skills

• Meta (Facebook/Instagram) Ads Manager
• LinkedIn Campaign Manager
• Google Analytics GA4