Senior Marketing Specialist – EdTech (LATAM)

About the role

We are seeking a Marketing Specialist to build the K‑12 demand engine in the US. The role is accountable for generating marketing qualified leads, converting them into sales qualified opportunities, and delivering sourced pipeline. K‑12 is a new growth segment for JoVE and you will establish how we reach this market with the scope to grow into ownership of the function as the segment scales.

Key responsibilities

• Generate and qualify leads for the K‑12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow‑up, and conversion.
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
• Plan and run our presence at education conferences and events – booth logistics, materials, lead capture, and post‑event nurture that converts leads into qualified opportunities.
• Produce and deliver marketing materials for K‑12 audiences: campaign assets, collateral, email, web, and social content.
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback.
• Monitor campaign impact and ROI – track cost per lead, MQL‑to‑SQL conversion, and pipeline contribution, and use insights to sharpen the next campaign.

Required profile

• Bachelor's degree.
• 5+ years in a marketing role, ideally in EdTech selling into schools or districts.
• Track record of generating qualified leads and pipeline, with measurable results.
• Hands‑on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar).
• Event and conference marketing experience, focusing on lead capture and conversion.
• Willingness to travel for conferences and events.
• Self‑directed, results‑driven and organized.
• Located in LATAM.

Required skills

• HubSpot
• Salesforce
• Google Analytics

What we offer

• Competitive compensation.
• Direct impact on improving student learning in science education.
• Opportunity to work with global teams in an innovative, collaborative environment.
• Clear career advancement path through a strong promotion‑from‑within culture.