Senior Managing Consultant / Director of Marketing Services – Growth Hacker

About the role

Within Mastercard's Advisors & Consulting Services, the Marketing Growth Hacker Expert is a hands-on subject-matter expert who helps clients accelerate acquisition, engagement and lifecycle value. The role connects customer insight, experimentation, marketing technology, media and analytics to identify growth opportunities, test ideas quickly, scale successful solutions and continuously improve performance, including with AI-enabled ways of working.

Key responsibilities

• Serve as a subject-matter expert on customer acquisition, engagement, retention and lifecycle management across client engagements.
• Translate client priorities, customer insights and market trends into growth strategies, campaign roadmaps and test plans.
• Design and run growth experiments across channels, defining hypotheses, audiences, metrics, learning agendas and optimization actions.
• Use customer data, analytics and marketing technology to improve conversion and engagement and deliver favourable business KPIs.
• Support marketing strategies from opportunity identification through execution, performance review and recommendations for scale.
• Coordinate project workstreams and sprints, make day-to-day delivery decisions and advise stakeholders on channel strategy, marketing automation, CRM, digital performance media, customer experience and measurement.
• Propose and socialize innovative solutions, channels, communication formats and AI-enabled capabilities for marketing investment.
• Develop tools, playbooks, reusable assets and thought leadership, and coach client and Mastercard teams.
• Contribute to client workshops, stakeholder interviews, executive readouts, proposals and business-development activities.

Required profile

• Undergraduate degree in marketing, communications, business, analytics or a related field, or equivalent practical experience.
• Deep hands-on experience in growth marketing, customer acquisition, lifecycle management, campaign strategy or digital marketing.
• Experience collaborating across multidisciplinary teams and managing relationships with clients, agencies, vendors and technology partners.
• Strong problem-solving, facilitation, communication and presentation skills, able to influence stakeholders at multiple levels.
• Ability to use AI agents and capabilities responsibly to improve insight, knowledge, delivery quality and productivity.
• Eligibility to work in the country of application, obtain required travel visas and travel to client sites semi-regularly.
• Preferred: experience in financial services, payments, fintech, consulting or an agency; experience delivering complex marketing solutions; knowledge of content marketing, branding, social media, media planning and offline marketing; data visualization tools such as Tableau or Power BI; MBA or master's degree preferred but not required.

Required skills

• Marketing automation, CRM platforms, mobile measurement, search engine marketing, conversion-rate optimization and marketing analytics.
• Experimentation: hypothesis development, audience and test design, KPI selection, performance analysis and iterative optimization.
• Experience with platforms such as Salesforce, Microsoft Dynamics, Adobe Experience Cloud, AppsFlyer, Adjust, Firebase, Google, Meta or programmatic media tools.
• Advanced proficiency in Word, Excel and PowerPoint, and familiarity with data visualization and analytics tools.