Senior Analyst, Digital Media (Paid Search & Social)

About the role

Kepler's Activation team (Digital Media Team) is looking for a Senior Analyst, Digital Media to act as a client point of contact and own the execution and optimization of digital advertising programs. The role covers project management and leading program management and innovation aspects. The official title upon hire will be "Senior Analyst, Activation".

Key responsibilities

• Serve as the key day-to-day contact for assigned clients, tracking, escalating and solving client issues and responding promptly.
• Hold ad-hoc calls and meetings to answer client questions and give guidance.
• Recommend campaign optimizations based on client goals and turn media planning inputs into campaign builds.
• Manage campaigns hands-on, ensuring proper pacing and performing in-platform optimizations.
• Deliver regular reporting and handle ad-hoc client requests.
• Assist with business administration, including budget management and billing, and support account leads with media planning requests.
• Maintain contact with cross-functional resources and request help as needed.

Required profile

• 1-3+ years of full-time digital optimization experience (Google Ads, DSP/Display Trading, Meta Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization).
• 1-3 years of hands-on, in-platform experience managing Paid Search and Social campaigns.
• Experience with e-commerce campaigns and with both mid-funnel (traffic) and lower-funnel (purchases/ROAS) objectives.
• Experience managing pacing and optimizations for 30-60 campaigns.
• Weekly reporting, intra-day performance analysis and client-facing communication.
• Preferred: client and account management experience.

Required skills

• Proficiency in digital advertising platforms and strong analytical skills with MS Excel.
• Moderate understanding of site tagging and ad tagging (Amazon Ad Tag).
• Familiarity with ad policies, creative standards, video and display inventory, and the programmatic ecosystem.
• Excellent communication in English and Spanish, presentation skills and self-management.

What we offer

• Health and dental benefits.
• Tuition reimbursement and training stipend.
• Hybrid office/WFH schedules with a stipend for office supplies, internet and phone.
• "Work from Anywhere" four times a year.
• Learning and development through webinars, classes, conferences and a 30+ class training program.
• Team outings, volunteering opportunities and holiday celebrations.