Paid Advertising & Marketing Automation Specialist

About the role

A boutique marketing agency in Guanacaste, Costa Rica, specializing in real estate developments, luxury vacation rentals, boutique hotels and the yachting industry, is looking for an experienced, results-driven Digital Advertising & Marketing Automation Specialist. The role manages paid advertising campaigns, optimizes lead generation and implements marketing automation strategies that deliver measurable results.

Key responsibilities

• Manage Google Ads campaigns (Search, Display, Performance Max, YouTube) and conversion tracking
• Develop, manage and optimize Facebook and Instagram advertising campaigns
• Implement remarketing strategies across Google and Meta platforms
• Manage lead nurturing, automated workflows, audience segmentation and CRM integrations in HubSpot Marketing Hub
• Develop and optimize conversion-focused campaigns and sales funnels
• Manage GA4, Google Tag Manager, conversion tracking and performance reporting
• Oversee advertising budgets, audience targeting, A/B testing and ongoing optimization to maximize ROI

Required profile

• Bachelor's degree in Marketing, Advertising, Communications, Business or a related field, or equivalent professional experience
• Minimum 3 years of proven experience managing Google Ads and Meta Ads campaigns
• Demonstrated experience with HubSpot Marketing Hub, including marketing automation, workflows and lead nurturing
• Experience developing retargeting campaigns and lead generation strategies
• Strong analytical, organizational and problem-solving skills
• Ability to manage multiple client accounts, deadlines and advertising budgets
• Fully bilingual in English and Spanish, with excellent written and verbal communication
• Legally authorized to work in Costa Rica

Required skills

• Google Ads and Meta Ads management
• HubSpot Marketing Hub
• Google Analytics 4 and Google Tag Manager
• Conversion tracking and performance reporting
• Retargeting and lead generation

Preferred: previous agency experience with multiple clients, experience in luxury real estate, hospitality, vacation rentals, travel or yachting, familiarity with Looker Studio, experience integrating ad platforms with HubSpot CRM, and strong conversion rate optimization knowledge. The position offers a remote or hybrid setup and the chance for a long-term relationship and growth.