Lifecycle Marketing Manager – Retention

About the role

We are looking for a strategic Lifecycle Marketing Manager, Retention to own the end‑to‑end retention strategy across email, SMS, push notifications, and in‑app messaging for a fast‑growing direct‑to‑consumer subscription business in the food and beverage manufacturing sector.

Key responsibilities

• Develop and own the retention lifecycle strategy across multiple channels.
• Build, launch, monitor, and optimize automated customer journeys.
• Design segmentation and audience‑targeting strategies to boost engagement.
• Drive experimentation through A/B, holdout, and incrementality testing.
• Track and improve key metrics such as order rate, churn, skip behavior, LTV, and engagement.
• Partner with Product, Data & Analytics, Creative, and Customer Care teams to enhance subscription experiences.
• Translate performance insights into strategic recommendations and future optimizations.
• Identify opportunities to increase automation efficiency and personalization using AI and emerging technologies.

Required profile

• Advanced proficiency in English.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Minimum 7 years of experience in lifecycle marketing with a focus on retention.
• Hands‑on experience with Braze or comparable platforms (Iterable, Klaviyo).
• Proven track record designing and optimizing automated customer journeys.

Required skills

• Braze (or Iterable/Klaviyo)
• A/B testing and holdout testing
• Segmentation and audience targeting
• CRM automation
• Data analysis and measurement frameworks