Lifecycle & CRM Marketing Coordinator

About the role

MEDLIFE, a non-profit organisation that partners with low-income communities in Latin America and Africa to improve access to medicine, education and community development, is hiring a Lifecycle & CRM Marketing Coordinator. This is a data-driven growth role, not a general brand or social media role, with end-to-end ownership of the customer journey after the first conversion. It reports to the Head of Marketing and has a clear path to a Lead position.

Key responsibilities

• Own the lifecycle strategy: map the full customer journey from first contact through participation, chapter involvement, travel, leadership, graduation, alumni status and advocacy.
• Build segmented nurture and retention journeys in HubSpot, including reactivation systems for dormant leads, inactive members, former travelers and alumni.
• Drive repeat participation and LTV growth by partnering with RevOps and Data, and run campaigns around seasonality, graduation cycles and prior program history.
• Build a high school to college continuity strategy linking participants to MEDLIFE chapters.
• Integrate credible stories and results into campaigns with the Storytelling team, chapter teams, alumni and field teams.
• Run multichannel campaigns (email, SMS/WhatsApp, myMEDLIFE, HubSpot workflows, social retargeting) focused on relevant next actions.
• Partner with Sales and Customer Success on warm re-engagement and repeat-business opportunities.
• Track cohort behavior, conversion, repurchase timing, reactivation, LTV and revenue, and continuously improve messaging and segmentation.

Required profile

• Minimum 5 years of direct experience in lifecycle marketing, retention, CRM, customer marketing or LTV growth; 7-10+ years preferred.
• Demonstrated experience marketing to U.S. and/or Canadian consumers is required.
• Bachelor's degree in Marketing, Business Administration, Communications, Data/Analytics or a related field.
• Advanced English proficiency.
• Proven ownership of retention, repurchase, reactivation, lifecycle automation or LTV outcomes.

Required skills

• Hands-on HubSpot experience (strongly preferred).
• Working knowledge of at least one other lifecycle/CRM platform (Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, Marketo, Customer.io).
• Comfortable using reporting/BI tools alongside RevOps and Data teams.
• Strong segmentation, experimentation, cohort analysis and funnel measurement skills.
• Able to write persuasive, natural copy for North American audiences.