LATAM Category Manager - Support Services

About the role

This is a LATAM Category Manager position within the HP Solutions Global Category organization, based in Heredia, Costa Rica. The role enables the new Support Services business, develops it to meet the objectives of the HPS business and supports customers and partners. It also contributes to creative initiatives that accelerate growth and analyzes business performance to find areas for improvement. The role represents Support Services internally with the GBU and cross-functional teams, and externally to markets and customers.

Key responsibilities

• Take part in developing and securing approval of global go-to-market plans and budgets for Support Services offerings
• Coordinate with cross-functional teams and agencies on introduction plans
• Help define program metrics, goals and benchmarks, and set up tracking and reporting
• Develop closed-loop post-analysis for business programs and execute follow-up actions
• Contribute to customer segmentation strategies tailored to different segments
• Perform global marketing operations such as collateral fulfillment, and help sales teams build training materials
• Join customer and reseller account calls to strengthen relationships and drive sales

Required profile

• Four-year or graduate degree in Marketing, Business Administration or a related field, or commensurate experience
• Typically 7-10 years of experience, preferably in product marketing, product design or a related field

Required skills

• Product and portfolio management, including product strategy, product marketing and new product development
• Go-to-market strategy in complex B2B environments
• Data-driven approach with analytics, KPIs and performance measurement
• Digital marketing, market research and integrated marketing
• Program and project management using Agile methodologies
• Ability to articulate value propositions and lead across cross-functional teams