Country Manager – Central America

About the role

The Country Manager CAM leads the commercial strategy for Central America, acting as a key member of the Business Unit leadership team. Reporting closely to the Managing Director, the role drives sustainable, profitable growth while ensuring compliance with global policies.

Key responsibilities

• Collaborate with senior management to develop and execute the regional strategic plan aligned with corporate objectives.
• Identify and secure new commercial partnerships and monitor market and competitor activity.
• Lead the development and implementation of annual commercial contracts and sales/action plans by channel, category, and brand.
• Prioritize and manage new business opportunities, including product and category commercialization with customers and distributors.
• Oversee B2B accounts, food‑service, e‑commerce and DTT distributor relationships across Central America.
• Ensure customer satisfaction by anticipating consumer needs and handling complex commercial negotiations.
• Direct business development managers to execute regional plans within budget and strategic timelines.
• Analyze financial reports, provide recommendations, and ensure forecast accuracy.
• Communicate with distributors/customers on pricing, terms, logistics, and resolve difficult conversations.
• Coach and develop the commercial team, setting realistic yet challenging targets.
• Manage P&L responsibilities, including top‑line objectives, budgeting, headcount, travel expenses and operational income.

Required profile

• Proven senior leadership experience in commercial or sales management, preferably within a multi‑country context.
• Strong knowledge of Central American markets, competitors and consumer trends.
• Excellent negotiation, strategic vision and communication skills.
• Ability to coach, develop and motivate a diverse team.
• Results‑oriented mindset with a focus on KPI achievement and sustainable growth.

Required skills