Senior Visual Designer – Freelance, Remote, Full‑time

About the role

You will design website updates for D2C digital platforms, creating user journeys and page layouts that guide customers through the funnel. The role is fully remote and suited to a self‑starter who can work autonomously from brief to hand‑over.

Key responsibilities

• Design new pages and layouts for desktop and mobile, delivering assets to developers via Figma.
• Map and improve user journeys, identify drop‑off points and propose fixes.
• Produce wireframes, prototypes and high‑fidelity UI, adhering to client design systems and extending them when needed.
• Participate in client workshops, design reviews and presentations, clearly explaining design rationale.
• Use analytics, user research and test results to inform decisions and suggest A/B tests.
• Collaborate closely with developers, copywriters, strategists and product owners, checking builds against designs before release.

Required profile

• Strong UX and UI expertise, including information architecture, user flows, wireframing, prototyping and responsive layout.
• Experience presenting to clients or senior stakeholders and working in data‑driven environments.
• Comfortable working in the tobacco category and using AI‑assisted design tools.

Required skills

• Figma (components, auto‑layout, design systems)
• HTML & CSS knowledge for practical implementation
• WCAG 2.2 AA accessibility standards
• Prototyping tools and techniques