Senior Paid Social Specialist (Remote, LATAM)

About the role

We are looking for a Senior Paid Social Specialist to own day‑to‑day campaign execution, audience management and optimisation across Meta (Facebook & Instagram) and LinkedIn Ads for U.S. clients. The role is fully remote, based in Latin America, and requires close collaboration with our U.S. leadership team.

Key responsibilities

• Independently manage and execute paid social accounts on Meta and LinkedIn, handling setup, targeting, budgeting and ongoing optimisation.
• Build, launch and maintain campaigns, including ad set structures, creative placements, custom audiences and retargeting workflows.
• Monitor performance signals, analyse metrics and make data‑driven adjustments to improve ROI, CPA and conversion outcomes.
• Control daily and monthly budgets, pacing and bidding strategies to align with client objectives.
• Translate strategic directives from U.S. account leaders into tactical execution and maintain proactive communication on account health.

Required profile

• 5–8 years of hands‑on paid social experience, primarily on Meta and LinkedIn platforms.
• Professional fluency in written and spoken English.
• Proven ability to work autonomously on complex, multi‑channel accounts without micro‑management.

Required skills

• Meta (Facebook/Instagram) Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4) reporting and analysis