Senior Lifecycle Marketing Manager – Retention

About the role

We are looking for a strategic Senior Lifecycle Marketing Manager to own the end‑to‑end retention lifecycle across email, SMS, push notifications, and in‑app messaging for a fast‑growing direct‑to‑consumer subscription business in the food and beverage manufacturing sector. The role will design, execute, and optimise automated customer journeys that drive retention, reduce churn and maximise customer lifetime value.

Key responsibilities

• Develop and own the retention lifecycle strategy across multiple channels.
• Build, launch, monitor and optimise automated customer journeys from concept to post‑launch analysis.
• Design segmentation and audience‑targeting strategies to improve engagement.
• Lead experimentation through A/B testing, holdout testing and incrementality analysis.
• Monitor key retention metrics such as order rate, churn, skip behaviour, LTV and engagement.
• Partner with product teams to enhance subscription, skip flow, loyalty and membership experiences.
• Collaborate with data & analytics to create measurement frameworks and evaluate campaign effectiveness.
• Work with creative and copy teams to deliver high‑performing lifecycle communications.
• Provide strategic recommendations and ensure consistency across off‑site and in‑account channels.
• Manage project timelines, communicate risks and remove blockers.

Required profile

• Advanced proficiency in English.
• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• Minimum 7 years of experience in lifecycle marketing with a strong focus on customer retention.
• Hands‑on experience with Braze or comparable platforms such as Iterable or Klaviyo.
• Proven track record designing and optimising automated customer journeys.
• Strong understanding of segmentation, audience strategy, lifecycle measurement and CRM best practices.

Required skills

• Braze
• Iterable
• Klaviyo