Senior GTM & GA4 Analytics Specialist – Hourly Contract

About the role

We are seeking a senior specialist to lead advanced tracking implementations and product feed optimization for a large marketing client. The role requires deep technical expertise, strong troubleshooting skills, and the ability to work autonomously in a fast‑paced performance‑marketing environment.

Key responsibilities

• Own end‑to‑end Google Tag Manager implementations across multiple accounts, configuring advanced event tracking, custom variables and complex triggers.
• Diagnose and resolve tracking discrepancies, driving each issue to a trustworthy resolution.
• Lead product feed optimization using DataFeedWatch or similar platforms, creating advanced feed rules and segmentation logic.
• Partner with paid media teams to improve Shopping campaign performance through feed structure enhancements.
• Troubleshoot feed disapprovals, mismatches and data inconsistencies, ensuring fixes are validated.
• Configure and validate GA4 tracking frameworks, audit setups proactively and support attribution accuracy.

Required profile

• 3+ years of hands‑on experience implementing Google Tag Manager.
• 2+ years managing product feeds for Google Shopping campaigns.
• Proven ability to troubleshoot complex tracking issues with a hypothesis‑driven approach.
• Experience working in a performance‑marketing agency environment.
• Clear, concise communication in English, able to explain technical concepts to non‑technical stakeholders.

Required skills

• Google Tag Manager
• Google Analytics 4 (GA4)
• DataFeedWatch (or equivalent feed management platform)
• Google Shopping product feed management
• Google Ads / paid search campaign support