Senior Director, Flavors Integrated Marketing Experience – LATAM

About the role

The Senior Director, Flavors Integrated Marketing Experience (IMX) for LATAM will shape the future of Coca‑Cola’s Flavors portfolio by creating consumer‑centric, culturally relevant brand experiences across the region. This senior leadership position blends strategy, creativity, media, and digital innovation to deliver seamless journeys for consumers and shoppers.

Key responsibilities

• Define and lead the end‑to‑end experience vision for the Flavors portfolio across LATAM, grounding strategies in consumer insights and cultural relevance.
• Translate business objectives into distinctive experience platforms and integrated marketing plans that drive brand equity and commercial growth.
• Shape creative direction for campaigns, digital engagements, experiential activations, and commerce moments, ensuring a cohesive consumer journey.
• Partner with Design, Media, Digital, and Shopper Engagement teams to maintain unified creative frameworks and execution.
• Inspire agencies and cross‑functional teams to achieve creative excellence while aligning with global brand principles and local nuances.
• Integrate media strategies and data‑driven learning to optimize effectiveness across markets.
• Collaborate with analytics teams to connect insights with strategic choices across digital and physical touchpoints.
• Act as a senior connector within the IMX ecosystem, fostering collaboration among Operating Unit teams, bottlers, and global partners.
• Champion digital fluency and innovation throughout the integrated marketing lifecycle.
• Embed regional trends, rituals, and entertainment territories into brand storytelling.

Required profile

• Visionary senior leader with deep expertise in creative stewardship and integrated marketing execution.
• Proven ability to thrive in complex, multi‑stakeholder ecosystems and translate insights into compelling narratives.
• Passion for cultural relevance, creativity, and shaping brand experiences that resonate across Latin America.

Required skills