Salesforce Administrator / CRM Development Manager

About the role

The CRM Development Manager oversees the implementation, maintenance and optimization of the Salesforce platform. The role combines technical expertise, project management skills and strategic vision, and calls for a strong background in Salesforce development and experience managing a team of developers and administrators.

Key responsibilities

• Salesforce platform management: administer, configure and support the platform so it meets business needs and scales with future growth.
• Development and customization: lead the design and development of custom solutions with Lightning components and other Salesforce technologies, and build and maintain integrations with systems such as the corporate website, Marketo and Loopio.
• Project management: work with cross-functional teams to turn requirements into technical solutions, and plan, execute and oversee Salesforce projects aligned with business objectives.
• Process optimization: identify improvement opportunities, implement best practices, run regular system audits and prepare for Salesforce upgrades.
• Training and support: train end users on Salesforce tools and features, and create FAQs, playbooks and user guides.

Required profile

• Bachelor's degree in Computer Science, Information Technology, Business Administration or a related field.
• Minimum of 5 years of experience in Salesforce administration and development.
• Proven experience managing Salesforce projects and leading technical projects.
• Strong understanding of CRM principles and best practices.

Required skills

• Strong knowledge of Salesforce Lightning, Apex, Visualforce and SOQL is highly preferred.
• Salesforce certifications (e.g. Administrator, Developer) highly preferred.
• Proficiency in Lightning components and Salesforce integration tools.
• Ability to analyze customer data and communicate effectively.