Media TAAG Analyst (Digital Trafficker)

About the role

The Media TAAG Analyst will set up, traffic and report on digital advertising campaigns across multiple ad servers, providing exceptional service to agency and client partners.

Key responsibilities

• Implement and execute digital advertising campaigns with agencies, activating audience strategies.
• Monitor campaign performance, pull reports, and ensure compliance with client guidelines.
• Extract audience insights from DMP/CDP and DSP platforms and share analytics with strategy and planning teams.
• Conduct post‑live QA checks in CM360 & Sizmek, troubleshoot creative, HTML tag and publisher implementation issues.
• Traffic campaigns in ad‑serving platforms and provide consulting on optimal campaign setup.

Required profile

• Minimum 2 years of experience in digital marketing or related roles.
• Bachelor’s degree in media, advertising, communication, business, engineering, commerce, arts or a related field.
• Strong analytical, numerical and problem‑solving abilities.
• Proactive, purposeful attitude with good communication skills (English B2+).

Required skills

• Experience with CM360 and/or Prisma.
• Intermediate Microsoft Excel.
• Data management and reporting experience.
• Basic knowledge of taxonomy, event tagging, floodlight creation and audience building.
• Familiarity with ad‑serving tools such as Google Campaign Manager, Innovid, Flashtalking.
• Experience with reporting tools like Datorama, Data Studio, Tableau, Power BI.