Marketing Data Coordinator

About the role

We are a full‑service agency and content studio looking for a detail‑oriented Marketing Data Coordinator to support the data preparation and audience management process for Direct Mail campaigns. The role involves handling large datasets, executing audience selections, and ensuring data quality throughout the campaign lifecycle.

Key responsibilities

• Prepare and organize campaign data according to client and campaign specifications.
• Execute audience selections using SQL and CRM platforms.
• Perform audience segmentation, list generation and campaign targeting.
• Import, export, validate and maintain campaign datasets, including CSV and TXT formats.
• Update campaign quantities and mailing information within COMS.
• Conduct data quality audits before production and review data for completeness, consistency and accuracy.
• Collaborate with Account Management, Production and Campaign Operations to resolve data‑related issues.
• Document processes and maintain accurate operational records.

Required profile

• Bachelor's degree in Marketing, Business Administration, Information Systems, Computer Science, Statistics or a related field.
• 4+ years of experience in marketing data, CRM operations, database marketing or similar data‑driven environments.
• English proficiency B2+ and full professional Spanish.

Required skills

• Strong working knowledge of SQL for data extraction, manipulation and analysis.
• Advanced Microsoft Excel skills, including complex formulas, pivot tables and data modeling.
• Hands‑on experience with CRM and campaign management platforms (e.g., COMS).
• Proficiency in handling CSV and TXT file formats for data import/export.
• Experience with audience segmentation, list selection and data validation.