Lead, Campaign Marketing Specialist

About the role

As a Lead Campaign Marketing Specialist at Deloitte in San Jose, Costa Rica, you will translate strategic marketing visions into integrated, data‑driven campaigns. You will work within a collaborative, diverse team that blends creativity with business insight to deliver impactful brand experiences.

Key responsibilities

• Drive integrated strategic marketing and communications activities across traditional and innovative channels.
• Engage cross‑functional teams and apply agile principles to design and execute campaigns.
• Develop channel activation plans, including client targeting strategies and customer‑journey mapping.
• Recommend and shape content strategy, creation, and multi‑format deployment (e.g., social media, video, podcasts, client stories).
• Review and ensure quality of creative assets against brand and compliance standards.
• Monitor campaign performance, adjust tactics as needed, and report on outcomes.
• Conduct post‑campaign ROI analysis and capture lessons learned.

Required profile

• Excellent written and verbal communication abilities.
• Strong project management and organizational skills.
• Proactive, inquisitive mindset with the capacity to anticipate market shifts.
• Ability to collaborate effectively in a fast‑changing environment.

Required skills