Growth & Demand Generation Manager

About the role

We are seeking a hands‑on, creative, and results‑driven Growth & Demand Generation Manager to build and own the demand generation function for a fast‑growing B2B technology company serving leading e‑commerce brands. This high‑ownership role reports directly to company leadership and focuses on generating measurable sales‑qualified opportunities and pipeline.

Key responsibilities

• Build and own the demand generation function from scratch, establishing channels, campaigns, processes, and reporting needed to generate consistent sales‑qualified pipeline.
• Take accountability for a dollar‑denominated SQO pipeline target (approximately $1M per quarter) and work closely with sales leadership.
• Develop and execute creative, unconventional campaigns across digital channels, webinars, email, paid acquisition, and partnerships.
• Identify successful experiments and turn them into repeatable, scalable acquisition programs.
• Own end‑to‑end webinars, virtual events, and content‑led programs (LinkedIn, newsletters, blogs, podcasts).
• Launch, test, and optimize paid acquisition campaigns on Google Ads, LinkedIn Ads, Meta Ads, etc.
• Build and optimize landing pages using Webflow and track funnel performance (MQLs, SQLs, SQOs, CAC, etc.).
• Establish reliable attribution and reporting, and collaborate with leadership to refine ICP and messaging.

Required profile

• Proven ability to translate marketing activities into measurable sales opportunities.
• Comfortable developing strategy, executing campaigns personally, analyzing performance, and iterating with limited resources.
• Strong collaboration skills with sales and leadership teams.

Required skills

• HubSpot or comparable marketing automation platform.
• Webflow or similar landing‑page builder.
• Google Ads, LinkedIn Ads, Meta Ads campaign management.
• Content creation for LinkedIn, newsletters, blogs, podcasts.
• Webinar and virtual‑event production.
• Use of AI tools such as Claude or ChatGPT for research and content creation.

What we offer

• Salary determined based on experience.
• Fully remote work – candidates may be based anywhere.
• 15 days of paid time off plus local or US holidays.