Gerente de Mercadeo y Comunicación

About the role

We are looking for a strategic professional with brand sensitivity and commercial orientation to turn marketing strategy into positioning, demand generation and concrete business opportunities. The role will lead the full marketing and communication function for a real‑estate project, working closely with the sales team to strengthen the brand, attract qualified prospects and support growth in national and international markets.

Key responsibilities

• Design and lead an integrated marketing and communication strategy aligned with commercial goals, project positioning and development stages.
• Drive demand generation and commercial opportunities through campaigns that attract qualified leads and improve conversion together with the sales team.
• Analyze the real‑estate market, competition, trends and target audience behavior to identify opportunities and enhance the value proposition.
• Lead digital marketing efforts, including Meta Ads, Google Ads, social media, website, content, SEO and digital analytics.
• Manage the lead flow from capture to hand‑over, monitoring volume, quality, cost per lead and conversion rates.
• Strengthen brand and commercial experience across all touch points.
• Guard and evolve brand identity and positioning, ensuring consistency in messaging, tone, visual style and experience.
• Oversee corporate and reputational communication, public relations, media relations, spokesperson duties and crisis management.
• Direct the creative team and coordinate agencies, suppliers and external partners to ensure quality, timeliness and strategic alignment.
• Administer the marketing budget with a business‑focused view, evaluating investment efficiency and return on various channels and initiatives.
• Present marketing results, KPIs and progress to senior management, providing insights that support commercial and strategic decisions.

Required profile

• Bachelor’s degree in Marketing, Communication, Advertising or a related field.
• Minimum 6 years of marketing experience, including at least 3 years in a managerial or senior leadership role.
• Proven experience in digital marketing, demand generation, paid‑media campaigns and lead management within real‑estate, hospitality, tourism or premium lifestyle projects.
• Background in corporate communication, public relations and crisis management.
• Experience leading creative teams and coordinating external agencies.
• Advanced English proficiency, both spoken and written.
• Valid driver’s license, own vehicle and willingness to travel.

Required skills

• Meta Ads
• Google Ads
• SEO
• Digital analytics