GEO Strategist (Generative Engine Optimization)

About the role

Accenture is seeking a GEO Strategist to define and scale Generative Engine Optimization (GEO) capabilities across enterprise clients. The role blends consulting, AI strategy, digital transformation, and content architecture to help organizations thrive in AI‑powered search ecosystems.

Key responsibilities

• Develop enterprise GEO roadmaps aligned with business goals, AI search opportunities, and digital transformation priorities.
• Define GEO methodologies, governance models, and reusable optimization frameworks for scalable execution.
• Advise clients on AI discoverability, content optimization, structured data readiness, and generative search performance.
• Present strategic recommendations and implementation plans to executive stakeholders.
• Support business development, innovation initiatives, thought leadership, and creation of new GEO offerings and accelerators.
• Mentor practitioners, standardize methodologies, and foster internal capability development.
• Research emerging AI technologies, generative search trends, and best practices to continuously enhance GEO strategies.

Required profile

• Bachelor's degree in Marketing, Business, Computer Science, AI or a related field.
• 5+ years of experience in digital strategy, SEO, AI search, or consulting.
• Strong English proficiency (C1+).

Required skills

• Knowledge of Large Language Models (LLMs)
• Agentic AI concepts
• Semantic Search techniques
• Knowledge Graphs
• Retrieval‑Augmented Generation (RAG)
• Enterprise Commerce ecosystems