eCommerce Paid Media Analyst – Retail Platforms

About the role

Publicis Global Delivery is seeking an eCommerce Paid Media Analyst to plan, launch and optimise retail media campaigns on leading eCommerce platforms such as Amazon Ads, Walmart Connect, Criteo and Instacart. The role focuses on driving conversions and maximizing online sales for global brands. Ideal candidates have 1‑3 years of experience in digital marketing or retail media and a data‑driven mindset.

Key responsibilities

• Set up, launch, and manage eCommerce and retail media campaigns across platforms such as Amazon Ads, Amazon DSP, Walmart Connect, Criteo, and Instacart.
• Monitor daily pacing, budgets, and performance to ensure campaigns meet KPIs and business goals.
• Optimize campaigns to improve conversions, ROAS, and overall sales performance.
• Analyse campaign data and deliver actionable insights and recommendations.
• Prepare performance reports and post‑campaign summaries.
• Conduct account audits to identify opportunities for improvement.
• Ensure accuracy and quality in campaign setup and execution.
• Collaborate with internal teams and stakeholders to drive campaign success.

Required profile

• 2–3 years of experience in digital marketing, eCommerce, retail media or paid media operations.
• Hands‑on experience with platforms such as Amazon Ads, Amazon DSP, Walmart Connect, Criteo, Instacart or similar retail media networks.
• Strong understanding of eCommerce and retail media KPIs (ROAS, CTR, CPC, CPA, Conversion Rate).
• Experience implementing and monitoring performance‑driven campaigns.
• English proficiency at B2 level or higher.

Required skills

• Amazon Ads
• Amazon DSP
• Walmart Connect
• Criteo
• Instacart

What we offer

• Work with global brands and international teams.
• Exposure to leading retail media and eCommerce platforms.
• Development of expertise in a fast‑growing area of digital advertising.
• Continuous learning and career growth opportunities.
• Collaborative and dynamic environment within Publicis Global Delivery.