Director of Paid Social

About the role

We are looking for a Director of Paid Social to own and scale Meta advertising for a portfolio of high‑growth DTC e‑commerce brands. The role is fully remote (Latin America) but operates on Australian Eastern Standard Time business hours, collaborating directly with executive stakeholders and clients.

Key responsibilities

• Own day‑to‑day management of Meta Ads accounts (Facebook & Instagram), including campaign build, launch, optimization and reporting.
• Monitor budget pacing, bidding strategies, and performance metrics; make data‑driven adjustments.
• Execute audience strategies using Custom Audiences, Lookalike Audiences, exclusions, Advantage+ Shopping, Catalog Sales and Dynamic Product Ads.
• Set up and maintain Pixel and Conversion API (CAPI) events, ensuring data quality.
• Draft ad copy and messaging, with leadership approval for new positioning.
• Conduct competitive monitoring via the Meta Ad Library.
• Manage TikTok Ads campaigns when added to scope.
• Develop and run creative testing hypotheses, produce briefs, track results and iterate on winning concepts.

Required profile

• Director‑level experience in paid social, especially Meta platforms.
• Proven ability to lead client conversations, present performance insights and make strategic decisions independently.
• Comfortable working full‑time on an AEST schedule while collaborating remotely.
• Strong ownership mindset, clear communication and execution focus.

Required skills

• Meta Ads (Facebook, Instagram) campaign management
• TikTok Ads platform
• Custom Audiences & Lookalike Audiences
• Advantage+ Shopping, Catalog Sales, Dynamic Product Ads
• Meta Pixel implementation
• Conversion API (CAPI) setup and QA
• Ad copy creation and messaging
• Competitive analysis using Meta Ad Library