Analista de mercadeo y comunicaciones

About the role

MNK Seguros is seeking a Marketing and Communications Analyst who can simplify complex challenges, build trust, and leave a lasting impact. In this role you will plan, implement and optimise communication, digital marketing, brand positioning, market intelligence and strategic analysis initiatives to strengthen the corporate image and drive business value.

Key responsibilities

• Plan and execute marketing, communication, advertising and brand‑positioning campaigns across digital and traditional channels.
• Manage and optimise digital advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and other platforms, monitoring KPIs and results.
• Design and implement SEO strategies, including keyword research, on‑page, off‑page and technical optimisation, and analyse competitive positioning.
• Administer and optimise the corporate website, digital content, user experience and analytics tools, ensuring up‑to‑date functionality.
• Analyse performance through KPIs, dashboards and executive reports, providing recommendations for continuous improvement.
• Conduct market research, benchmarking, competitive and trend analysis to identify opportunities and risks.
• Develop buyer personas, segmentations and audience profiles to support commercial and communication strategies.
• Create creative concepts, content and communication materials while maintaining brand visual and verbal identity.
• Coordinate and supervise agencies, suppliers and strategic partners involved in design, production and campaign execution.
• Produce corporate content such as presentations, articles, press releases, scripts, FAQs and other support materials.
• Organise communication and marketing activities including webinars, trainings, campaigns and commercial initiatives.
• Provide strategic advice to internal areas on marketing, branding and digital positioning topics.

Required profile

• University degree in Business Administration or a related field.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• TikTok Ads
• SEO (keyword research, on‑page, off‑page, technical)
• Website administration
• Digital analytics tools