Marketing Executive – Customer Engagement & Retention

About the role

The Marketing Executive will design, execute, and optimise customer engagement, retention and reactivation campaigns across multiple channels. Working closely with CRM, BI, Design, Customer Experience and Product teams, the role focuses on data‑driven initiatives that drive customer lifecycle value.

Key responsibilities

• Execute and optimise multi‑channel engagement, retention and reactivation campaigns.
• Manage end‑to‑end marketing projects, from planning and execution to performance tracking and ROI reporting.
• Collaborate with Design to produce banners, pop‑ups, landing pages and promotional assets.
• Maintain website promotional placements ensuring accuracy, relevance and compliance.
• Conduct competitor analysis and market research to identify trends and opportunities.
• Provide weekly performance reports with insights, challenges and optimisation recommendations.

Required profile

• 2–3 years of measurable marketing experience.
• Strong analytical mindset with ability to translate data into actionable tactics.
• Excellent written and verbal communication in English (C1/C2 level).
• Highly organised, detail‑oriented and able to manage multiple priorities in a fast‑paced environment.
• University degree in Marketing, Business, Public Relations or related field.

Required skills

• Intermediate Excel skills and experience with performance dashboards.
• Working knowledge of CRM platforms and marketing automation tools.
• Experience managing multi‑channel campaigns and measuring performance outcomes.