Ejecutivo de Cuentas Clave

About the role

The Key Account Executive will be responsible for planning and ensuring the successful commercialization of the company’s brands within modern trade supermarket chains. The role focuses on achieving sales budgets profitably while managing client relationships, promotional activities, and category performance.

Key responsibilities

• Manage commercial relationships with assigned modern‑trade customers, negotiating prices, discounts, conditions, displays and promotions.
• Develop and execute Joint Business Plans (JBP) for each client, ensuring contract compliance and commercial policy adherence.
• Identify growth opportunities in assortment, distribution and volume, and validate purchase orders to maintain fill‑rate and accurate invoicing.
• Prepare sales forecasts by client and category, monitor sell‑in and sell‑out, and coordinate product launches to guarantee shelf availability (OSA).
• Analyze key performance indicators such as sales, turnover, market share, margin, inventory and promotion effectiveness, producing regular performance reports.
• Coordinate trade‑marketing activities at point of sale, ensuring planogram compliance, correct pricing communication and measuring promotional impact.
• Collaborate cross‑functionally with marketing, logistics, finance and procurement to align commercial strategies and secure product supply.
• Maintain long‑term relationships with buyers and client teams, representing the company in commercial meetings and business reviews.

Required profile

• Proven experience in key‑account management within the modern‑trade or retail sector.
• Strong negotiation and contract‑management capabilities.
• Analytical mindset with ability to interpret sales data and market insights.
• Excellent communication and relationship‑building skills.
• Ability to work collaboratively across multiple internal departments.

Required skills